Sunday, December 14, 2014


adidas hosted an intimate dinner at Hinoki & The Bird in Century City, Los Angeles to celebrate their recent collaboration with Pharrell Williams.
In attendance were Pharrell's friends including Khloe Kardashian and fellow judge from "The Voice" Gwen Stefani, as well as celebrated Italian artist Maurizio Cattelan and adidas Creative Director Dirk Schoenberger. Guests such as Ellen Pompeo, A$AP Ferg, Samantha Ronson, Hans Zimmer and Shae Haley of N.E.R.D., dined on a menu specially created for the evening while enjoying a set of music spun by DJ D-Nice.
"Am so happy to be here tonight to celebrate my collaboration with adidas. Beyond allowing a musician to merely design a product, I view our work together as a true creative expression of art. It also provides me the opportunity to amplify and spread the message of equality, something that has always been important and very dear to me."

"Equality is love visualized. It is a symbol of affection, the action of affection. Equality is everything from a greeting to a declaration of true love. In all its forms. It is ACCEPTANCE. It is LOVE. It is STRENGTH." -Pharrell Williams.

Watch the video featuring the latest edition of the collaboration.

Thursday, December 11, 2014


ZALORA, Asia’s online fashion destination, is partnering with major e-commerce players and other leading brands across the Philippines for 12.12 Online Fever, an online shopping event poised to be the biggest cyber sale in the region on 12 December 2014. With over 100 partners across Southeast Asia and Hong Kong, 12.12 Online Fever is positioned as Southeast Asia’s answer to North America’s Cyber Monday and North Asia’s Singles Day – offering customers the most exciting deals in fashion, food, travel and more during the holiday shopping season.

Presented by the country’s leading telecommunications provider, Smart Communications, 12.12 Online Fever aims to empower and energize the Philippine market to embrace e-commerce and the great suite of services and products available during the event. As an established leader in mobile products innovation, Smart’s participation in 12.12 Online Fever provides an avenue for Filipinos to pursue their passions online and experience the best of what the Internet has to offer, specifically through online shopping.

Led by ZALORA, 12.12 Online Fever rallies like-minded partners to redefine Christmas shopping in the Philippines and accelerate e-commerce growth together with major e-commerce players from different industries. Top online retailers including Takatack, FoodPanda, and Widget City have also come on board to support 12.12 Online Fever by offering some of the most exciting deals of the Christmas season to consumers, and encouraging shoppers nationwide to go online and make a purchase. To enable a comprehensive view of all the shopping deals and discounts available on December 12, participating partners will host joint landing-pages on their respective websites to make sure shoppers don’t miss a single deal.
12.12 Online Fever partners

12.12 Online Fever caters to a wide range of consumers through its extensive collection of deals and offerings. Style enthusiasts can expect high street fashion at great prices when they shop at ZALORA. Those looking to find Christmas gifts for that hard-to-shop-for member of the family can look forward to exclusive deals from top e-marketplace Takatack and gadget retailer Widget City. Shoppers bitten by the travel bug can now plan for their 2015 trips as they take advantage of the special deals in flights and hotels with online service Travelbook and low cost airline Jetstar, offering discounted fares for 24 hours. Digital service innovators like taxi booking app Easy Taxi and loyalty rewards program ZAP will be offering exclusive incentives for using their services on the special day.

Paulo Campos, Managing Director of ZALORA Philippines, said, “The Philippines is one of the world’s fastest-growing internet markets. With fellow digital pioneers like our industry and e-commerce partners empowering users through connectivity and an incredible range of digital services and offerings, the Philippines has rapidly evolved in to one of the most socially connected countries in the world. As a leader in the industry, ZALORA Philippines is committed to helping Filipino e-commerce reach new heights in 2015.”

“Smart is thrilled to partner with the country’s leading lifestyle portal, Zalora, in supporting the endeavor of bringing the full mobile Internet experience closer to the hands of more Filipinos. This is part of our mission to allowing our subscribers to ‘live more’ by democratizing access to mobile data through our innovative mobile Internet products and service offerings,” added Michele Curran, FVP for Data and International Services at Smart.

Asia-Pacific is set to become the next top e-commerce market slowly overtaking both America and Europe combined1, and the Philippines is poised to be one of the most promising markets across South- East Asia. With varied economies across a diverse region, payment infrastructures and misconceptions about online shopping continue to be a challenge. However, a recent UBS study shows that more consumers all over the region are starting to flock to e-commerce sites in significant numbers – showing that consumers are visiting online retailers 41 times2 for every single visit to traditional retailers. While online shopping in Southeast Asia only accounts for 0.2 percent of all retail sales today, a rises to 5 percent in sales would give online shopping a value of around US$21.8 billion2.

12.12 Online Fever will be rolled out across all 12.12 participating e-commerce sites with special promos beginning 12:00 midnight.

Wednesday, December 10, 2014


In addition to KakaoTalk's unique and diverse features, the fast, fun and free mobile messaging app is best known for its Kakao Friends characters. No matter your personality, you will be able to find your perfect avatar among the seven distinct and colorful characters.

So which Kakao Friend is just right for you? Are you an attention-seeker like Neo? Or more playful and silly like Muzi? Check out the Kakao Friends profiles, then dig deep and bring out the Kakao Friend inside of you!
From left to right: Dynamic Jay-G, Emo Tube, Con: the Mad Scientist, Adventurous Muzi, Sexy Apeach, Self-Absorbed Neo, and Easy-Going Frodo
Dynamic Jay-G
Are you always trying to look your best? Do you keep a part of yourself hidden while secretly hoping others will notice? If you answered yes to both of these questions, then you just might be a Jay-G!

Jay-G is a secret agent by day, and a hip-hop star by night. He's always the coolest guy in the room with his signature tuxedo and dark sunglasses. Not only is Jay-G's suit crisp, but he always makes it a point to get his hair done fresh. Despite all of his efforts, Jay-G somehow struggles to impress the ladies.

Emo Tube
Are you very quick to show your emotions? Are you one of those people that go from nice to angry in a split second? Are you normally a quiet person that explodes when faced with injustice? If you answer yes to all of the above, Tube is most definitely your Kakao friend counterpart.

A warm-hearted softie with an angry alter ego, Tube is definitely not your average duck. He wears large flippers to hide his small feet and turns into a fanged green duck when he's mad or scared. Whether white or green, Tube always shows his emotions to the fullest!

Con: the Mad Scientist
Are you clever and imaginative? Do you like to create... living things? Do you treat these creations as if they are your children? If you're a new age Dr. Frankenstein, then you must be Con. Con, the tiny crocodile, grew a radish and a peach and transformed them into Muzi and Apeach, both of whom he carefully watches over. While living, breathing fruits and vegetables are certainly awesome, may we suggest you can channel your creativity into building things like robots and spaceships?

Adventurous Muzi
Are you ready to do whatever it takes to conquer your fears and experience everything life has to offer? Do you love dressing up in cute costumes? Are you endlessly playful? If yes, then you are most likely Muzi.

Most people don't realize that Muzi is a radish who loves dressing up in cute bunny costumes! In his costume, Muzi's confidence is sky-high and there's nothing he can't do. Muzi is also always seen with his creator-turned-sidekick, Con. Don't be surprised if this inseparable duo soon takes over the world. If you're happy-go-lucky and always with a buddy - you could be Muzi!

Sexy Apeach
Do you consider yourself to be the campus crush or a head-turning hottie? Are you charismatic and popular? Are you often worried that people might discover your flaws? Like it or not, you are quite possibly an Apeach!

Apeach is the result of Con's experiment to genetically modify a peach. Everyone love's Apeach's hot looks, but they're not big fans of his hot temper. If you're like Apeach, we suggest you to match your outside with your inside. After all, real beauty comes from within, right?

Easy-Going Frodo
Do you never worry about money? Do you make sure to soak up all good things life has to offer? With your cool and laid-back attitude, there's definitely a Frodo inside of you.

Frodo is a city dog from a wealthy family who always maintains a relaxed demeanor. Every morning, he takes time to savor a cup of the finest coffee. If you have time and money to spare, then you might identify with Frodo.

Self-Absorbed Neo
Does the world revolve around you? Do you put your needs before others? Do you make exceptions ONLY for your special someone? If you're nodding right now, then you must be Neo.

Neo is a selfish, vain cat who prides herself on the perfect bob of her wig. She only compromises for Frodo, the one and only love of her life. Neo and Frodo's relationship is pure drama, as they're constantly fighting like cats and dogs! Still, they're never apart, and they always find ways to settle things between them. Neo rides with Frodo no matter what.

Get to know more the Kakao Friends by downloading the KakaoTalk app for your mobile or desktop at


I've gotten a lot of inquiries and compliments for this suit I'm wearing. Also, on couple of occasions where I wore just the blazer. Now you know it's H&M.

It's one of the pieces I hoarded bought when H&M had its VIP night at the Mega Fashion Hall. I never got to wear it right away because the length of the sleeves of the blazer were more than an inch long and the pants were two sizes small around the waist. I didn't bother fitting the pants because you know how crazy the line (all kinds) gets on store opening days. We're talking about H&M after all. Thank God for H&M's return & exchange policy, I was able to have the pants exchanged to the right size 4 (or 5?) days after I bought it.
HYPE on Lookbook
By the way, I had my suit altered at this humble shop located at SM North EDSA, The Block. Well what do you know? H&M is opening its 4th store there this Friday, December 12, 2014! It's just a stone's throw away from my place. Now I don't have to travel and endure EDSA traffic to shop the latest at H&M! The best thing is, H&M and my tailor is on the same Block! Talk about less hassle.


At 2am, I'm probably snoring sleeping. I don't know about my Converse sneakers that are stored next room. I like to believe that they also go out to have a good time.

Someplace cool (like Tomato Kick!).

Having some nachos

and tons of beer

while flipping through the pages of some equally cool magazine.

Of course, it'd be hanging out with its fellow sneakers and they would take an awesome shoefie like this.

All these while bobbing their heads (if they have any) and thumping to Peso Movement's songs from their latest album, "Gentle Sound of Chaos". Have you seen and heard the band's latest single "Loss of Gravity" which they created for Converse?

Monday, December 8, 2014


There has been a barrage of "me's" on my Instagram feed lately. But mind you, these are not selfies. Thank God, you.

For instance, here's me on (which I also posted on Instagram -as if lookbook's not enough).
H&M blazer
Zara shirt
River Island jeans
adidas sneakers

HYPE on Lookbook
Me, up close.
Ray-Ban sunglasses
Veloci watch
Me, and my Mi.
Photos by Seph Cham
Hey, are you still there?

Thursday, December 4, 2014


The gift of time. That would be something I would like to give my family (even my dogs!) this holiday season. But truth be told, who has that luxury these days? Good thing Tomato Time has a very good alternative. Quite literal, and affordable, too!

With Tomato Time's affordable fashion watches, you can now share the Gift of Time to your loved ones. The brand has a wide range of fashionable watches to choose from - Sporty,



or Party!

Tomato Time's not just for guys, you know.

This gift-giving season, Tomato Time has also come up with amazing gift ideas that your loved ones will surely appreciate!